The client was presented to us through an advertising and design agency :FRANK™, whom was hired to create a new “branding” for Diplom is, a norwegian icecream company( www.diplomis.no) and to change their premises in this amusement park outside Oslo, Norway.
Along with FRANK ™, we had a brain-?storming session and created a story where the known Diplom-?is figure Eskimonika should be at the central of the new concept.
The story about the figur is as follows: Eskimonika lived at the North Pole where everything was colorless and drab. She complained to her best friend, a polar bear who said that she should drill a hole in the ice, for there was where he got all his stuff from. So said, so done. Eskimonika borrowed a ice drilling machine from her father, and drilled a hole in the ice. Suddenly all the flavors came out of the hole in the ice like an explosion, and gave the surounding ice all the different flavors that she could imagine.
It was important that both the interior and graphics reflecting her world. The column in the middle of the room has been “straw” around which sucks up all the flavors, strawberry, chocolate, pistachio, mango etc. The flavors splashed on the ceiling like a fountain, and all children must help Eskimonika to eat up ice before it melts runs down the walls.
Existing disk and back wall were kept and covered with graphics that reflect the mood elsewhere in the room. On the floor we laid sheets of “ice” & there was built a small wooden fleet in front of the counter, this was done so the kids came up to a more appropriate height ( to make them feel like equal to adults). Tables Magis penguins is a fun and playfull element “dancing” on the ice.
The entire building surface is painted up in the color vanilla, and thereby serve as a contrast to surrounding amusement park landscape. The idea is that it becomes an ice castle on the outside as well as inside.
Eskimonika now has her own updated ice castles where the kids can visit & play in & most of all, eat good Norwegian iceream.